Privacy Notice updated January 2022
Our life-saving work at London Air Ambulance Charity (LAAC) is only made possible thanks to the generosity of our supporters. Supporters come to us in a variety of ways, some are inspired to take part in challenge events or donate to their friends taking part; others are inspired to donate after attending a fundraising event or meeting with someone from the charity; some are introduced to us by friends and colleagues who are passionate about our work; others have directly benefitted from our service and have kindly come forward to support our fundraising ambitions.
This notice informs you that we are processing your data, how we are caring for it, what we do with it, and your rights to opt out and amend your data.
You will always have the right to opt out of this processing. If you would prefer us not to use your data in this way, please email Colin Grove, our Head of Data, at [email protected] or call us on 020 3023 3319. For further details on managing our processing of your data see our main privacy notice
Lawful basis of Processing
We need a lawful basis of processing to process your data. LAAC relies on Legitimate Interest as in some of the following examples. As a fundraising charitable organisation, we believe it is in LAAC’s legitimate interest to:
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identify and communicate with potential supporters, donors, corporate partners, charitable trusts and foundations who might have an interest in the work of the LAAC and its mission
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assess the likelihood of increased levels of support from existing supporters
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seek support from potential and existing supporters
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engage our network of volunteers in fundraising to help develop stronger relationships with existing supporters and reaching out to potential new supporters
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Assess the financial and reputational risk of significant philanthropic support to ensure it is in line with LAACs values and mission and to fulfil regulatory requirements.
Please see our main privacy notice for more information about our LAWFUL BASIS OF PROCESSING
What we do with your information and why
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By researching supporters and potential supporters using publicly available sources (see below for further detail), we can tailor and target our fundraising events and communications to those most likely to be interested in them. This allows us to be more efficient and cost-effective with our resources, and also reduces the risk of someone receiving information that they might find irrelevant or intrusive.
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By working with carefully selected third parties to enhance and analyse data we hold and augment using publicly available information to build a personal profile of interests, preferences, and identify potential capacity and willingness to make a significant donation and what areas of support would be most relevant and of interest.
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By working with our volunteer fundraisers to identify who might be interested in supporting our work through their connections, with clear parameters and terms of reference to ensure the data is minimal and relevant for the purpose and securely shared.
This research helps us to understand more about you as an individual, and identify other potential supporters who are most likely to be interested in our work, so we can focus conversations we have with you about fundraising and volunteering in the most effective way, and ensure that we provide you with a positive experience as a donor or potential donor which is appropriate for you.
What information we collect
We may hold information relating to you from a number of sources. We may use this information to research your potential to be a significant donor or volunteer fundraiser for LAAC and we may collect additional details relating to employment and any philanthropic activity. We may also estimate gift capacity based on visible assets, publicly disclosed earnings, shareholdings and property values, history of charitable giving and how connected you are to the charity in order to improve our understanding of our supporters, inform our fundraising strategy and target our communications more effectively.
Some of the information will be from information that you provide to us through correspondence and your supporter relationship. Records may contain:
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Your name, personal identifiers (e.g. date of birth)
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Your contact details
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Your communication preferences
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Details about your family household for communication purposes (e.g. marital status, name of partner or spouse)
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Personal data provided by you for a specific purpose, (e.g. disability and dietary preferences for event management purposes)
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Details of your interactions with the charity, including:
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Attendance at and participation in LAAC events
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Contact with us or our partners
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Your relationship with other volunteer fundraisers or supporters of LAAC
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Your donation and other support history, such as volunteering, letting us know you have left a gift in your will
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Where you have given express permission to share your details with fundraising, your experience as a beneficiary of our service
We also record relevant financial information relating to you and your family that may be a) provided by you b) publicly available information or c) information from our selected third-party partners including:
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your history of donations made to the Charity
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your ability, capacity and willingness to make donations and whether particular funding appeals may be of interest to you
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your philanthropy and other giving, including donations to other organisations and other support that you provide (e.g. details of volunteering roles)
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your professional background and other life achievements
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information about your areas of interest and extra-curricular activities
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your connection with members of staff, Trustees, or volunteer fundraisers
How we use your data
We may use your personal information to:
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invite you to meetings and events;
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send information about projects you may be interested in supporting;
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update you on the impact your support is making to ensure that we can have a more informed conversation with you.
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We may also note conversations and interactions we have with you where it is relevant to your relationship with us
In order to make the best use of the charity’s resources and to maintain the accuracy of the data listed above, we may undertake in-house research about you or other individuals who may have an affinity to our cause, but with whom we are not already in touch, from publicly available sources, using specific and relevant internet searches where relevant.
We only use reputable sources, where someone would expect their information may be read by the public. We avoid any data that we believe has not been lawfully or ethically obtained, and we do not use information sources which have not been made public.
Some examples of the types of resources used in the course of research, includes, but is not limited to;
Public Registers; including Companies House, US Securities and Exchange Commission for US companies, Electoral Commission (Political Donations), Electoral Roll (Open Register), FCA (Financial Services Register), Charity Commission, Honours Lists, The Law Society, Land Registry, Sanctions lists.
Trade & Industry References or UK Reference Volumes; including Professional directories, Who’s Who, Debrett’s People of Today, Debrett’s Peerage, City of London Livery Company information, fundsonline.org.uk; 360 GrantNav, Ethical Consumer, Corporate Watch.
Print and Broadcast Media; including newspapers (The Financial Times, The Evening Standard, The Telegraph, The Times and Sunday Times, City AM), Forbes, Crunchbase, magazines, rich lists.
Internet; including general google searches, company websites, online-only articles, information you have made available via social media. (LinkedIn, Twitter, Instagram, virtual giving pages)
In line with Charity Commission requirements and to meet money laundering regulations, we follow a due diligence process to assess the financial soundness, credibility, reputation and ethical principles of donors who have made, or are likely to make, a significant donation to LAAC. We will also perform due diligence tasks around the volunteers who work with the philanthropy and partnership team, for instance with our gala committee.
Working with Third Parties
We sometimes partner with trusted third parties to help us with our research and to ensure we maintain data accuracy.
This may include asking the third party to analyse personal data we have, such as donations made to LAAC, and to collate additional publicly available data to create a profile of your interests and preferences to assess whether particular donations or funding appeals may be of interest to you.
We will also use this data to analyse and make an assessment of your ability and willingness to provide financial support. The information is used to inform the careful considerations that are made in tailoring appropriate and relevant communications. This is sometimes referred to as wealth screening.
We may work with trusted third-party partners to undertake projects to identify supporters who have passed away or to update preferences such as mailing and telephone preferences, allowing us to suppress communications accordingly.
If you are attending a meeting or event, we may need to share some basic information about you with staff, Trustees or volunteer fundraisers who are helping us to fundraise on a voluntary basis. It is only shared with those who need to know the information for the purposes set out in this privacy notice, when they need to know it.
You will always have the right to opt out of this processing. If you would prefer us not to use your data in this way, please email us at [email protected] or call us on 020 3023 3319. For further details on managing our processing of your data see our main privacy notice.
How we protect your data
Please see our main privacy notice for more information about how we PROTECT AND SECURE YOUR DATA.
We are committed to looking after your data carefully and we store your personal data on our secure systems with controlled access and minimise its use and capture in line with data protection principles.
We ensure we have appropriate data processing agreements in place before sharing your personal data.
We do not sell your personal data to third parties under any circumstances.
Your rights
Please see our main privacy notice for YOUR RIGHTS AND ACCESS TO YOUR DATA.
We will retain your data indefinitely in support of the lifetime of your relationship with LAAC or until you request us to do otherwise. Our standard data retention period is ten years from the end of your relationship with us. In certain circumstances due diligence requirements may mean that we keep data for a longer period of time, for more information please contact us.
We will publish on our website any updates we make to this privacy notice and notify you of any changes to this as and when it happens and in the appropriate way.
Where you exercise your right to erasure, we will continue to maintain a core set of personal data (name, unique identification number and date of birth) to ensure we do not contact you inadvertently in future.
We may also need to retain some financial records about you for statutory purposes (e.g. Gift Aid, anti-fraud and accounting matters). Financial records are usually kept for seven years.
You have the right to lodge a complaint with the Information Commissioner’s Office at https://ico.org.uk/concerns/ if you believe that we have not engaged properly with our data protection responsibilities.
If you want to change whether or how you hear from us, or have any questions about the data we hold or how we long we hold it, please contact us at [email protected] or call us on 020 3023 3319.
