London’s Air Ambulance Charity uses face to face and telephone fundraising as a great way to raise awareness of our work out in the community. Each of our fundraising agencies are specialists in what they do and believe in our work.
Face-to-face fundraisers who represent London’s Air Ambulance Charity will:
- Have a photo ID badge
- Have a letter allowing them to collect Direct Debits on London’s Air Ambulance’s behalf
- Be wearing something with the London’s Air Ambulance logo on it
Face-to-face Covid-19 update
Face-to-face Fundraising Status: Active
Due to canceled fundraising events and our Face-to-face Fundraising being suspended for over 50% of 2020 it is estimating that we will lose £5 million in income over the next two to three years due to Covid-19 restrictions, the equivalent of 2,440 missions and every one of those could save a life.
During the COVID-19 pandemic, London’s Air Ambulance has supported the NHS and remained operational 24/7 for every one of the 10 million people who live, work and travel in London every day. It costs around £11 million each year to deliver the service; which is primarily funded by public donations (such as online donations and our supporters who sign up via Face-to-face Fundraising), providing London with an advanced trauma team 365 days a year.
Following the Government announcements of two National lockdowns, and Tier 4 restrictions affecting all 32 boroughs of London, London’s Air Ambulance Charity suspended our Face-to-face Fundraising activities:
- From Friday 20th March 2020 until Monday 17th August 2020
- From Thursday 5th November 2020 until Wednesday 2nd December 2020
- From Sunday 20th December until 12 April 2021
All our fundraising activities are carried out in-line with the Code of Fundraising Practice and Government Guidance on coronavirus including working safely during coronavirus and the Government’s roadmap out of lockdown.
Throughout the COVID-19 pandemic, London’s Air Ambulance Charity has worked closely with our Face-to-face Fundraising Agencies to ensure all risk assessments, policies and training have consistently placed Fundraiser, Supporter, and the Public’s health as being of paramount importance, and we will continue to do so during all future Face-to-face Fundraising activities.
Who are our face to face fundraisers?
Tower Engage People
Tower Lotteries are our longest-standing fundraising agency and are specialists in recruiting lottery players for air ambulances across the country. As well as working in hospitals and retail sites, some Tower employees work on a door-to-door basis across different areas of London.
By contrast, Wesser are our newest agency having joined the group in November 2018. They operate on a door-to-door basis and are Europe’s oldest fundraising agency, starting with the German Red Cross in 1968. They are working on our Regular Giving campaign and are based in Hillingdon, Enfield and Redbridge.
Gemini sit snugly between Wesser and Tower as to how long they have been working with London’s Air Ambulance Charity. Gemini fundraisers will be found exclusively in retail sites, so keep an eye out for them when you’re next doing your shopping.
Purity Fundraising are an agency specialising in telephone fundraising for the charity sector and based in Brighton. Purity fundraising have been working with London’s Air Ambulance Charity since June 2019 to provide quality calls on our Direct Response TV regular giving campaign.
Unity4 are a telephone fundraising agency that have been working with London’s Air Ambulance Charity since 2015. Unity4 call supporters on our behalf and help us to provide the best supporter experience.
Frequently asked questions about our face to face fundraising
We carry out face to face fundraising in privates sites, such as shopping centres, and also have fundraisers who go door to door. We encourage people to become regular supporters either by playing our weekly lottery, or by signing up to a monthly donation.
These regular gifts are incredibly valuable to us as they provide sustainable and unrestricted income, which helps us plan and deliver the service we provide with a greater degree of confidence. Face to face fundraising is also a great way for us to raise awareness of our work out in the community.
We use telephone fundraising to communicate with existing supporters; we never make cold calls. We call supporters to thank them for their donation and to find out if they would like to continue to support our life-saving work with a regular donation.
Examples of our telephone fundraising campaigns are reaching out to people who supported with text donations following our Trauma Doctors TV documentary or contacting previous donors to give them the option of becoming regular supporters.
Our telephone fundraising partners are Unity4 Ltd and Purity Fundraising. For more information please see the FAQ: "Who has called me?"
We partner with Unity4 Ltd. to support our fundraising efforts. You may get a call from Unity4 on telephone number 020 4655 3401.
Unity4 call on our behalf and help us to provide the best supporter experience. Unity4 will always identify who they are and the purpose of the call. The call may be administrative and relate to a recent set-up of a Direct Debit or may relate to an existing charity Lottery membership. We tend to make these calls between 10.00am-7.00pm. If Unity4 cannot get through to a supporter they will try again, but no more than once a day.
We also work with Purity Fundraising, a telephone fundraising agency. Purity currently provide quality calls on behalf of London’s Air Ambulance Charity on our Direct Response TV regular giving campaign. Purity will be using the following phone number: 0203 7757755.
If you have received a call from the above number but would rather not receive further calls from Unity4 or Purity, you can opt out at any time, either by calling the number back and following the instructions given, or by contacting Supporter Care on [email protected] or 020 3023 3319, 9.00am-5.00pm Monday to Friday.
We also work with Wesser Fundraising, Tower Engage People and Gemini Fundraising, three specialist face to face agencies who help us carry out our fundraising. All our fundraisers carry photo ID. We have a copy of their photo along with the areas they cover, but you can also contact our office to confirm their identity.
We are committed to the highest standards of fundraising practice. Please read our fundraising promise for more information. All our fundraisers receive training from us and we regularly review our processes.
However, if you ever have any questions or concerns about any of our fundraising, or would like to make a complaint, please contact us on [email protected] or 020 3023 3319, we are available to take your call Monday to Friday from 9.00am - 5.00pm.
Fundraising is a very difficult job, requiring lots of support, administration and training. Although we can support a small in-house team, in order to generate the level of support we need we have to look for external help.
Each of our agencies are specialists in what they do and believe in our work here at London’s Air Ambulance Charity, allowing us to focus on other aspects of the charity whilst they take care of some of our fundraising needs. We ensure that each agency is carefully trained and monitored so that they are the best possible ambassadors for us.
London’s Air Ambulance Charity is registered with the Fundraising Regulator and committed to follow the Code of Fundraising Practice and the Fundraising Promise.
We take all complaints very seriously and aim to resolve complaints quickly, fairly and effectively. We promise to deal with your complaint with sensitivity. If you request confidentiality, we will make every effort to protect your identity from disclosure.
We aim to deal with all Complaints in line with our Supporter Care Promise.
Without the support of the community it would not be possible to continue our life saving work. Your donation today could save the life of a loved one tomorrow.