Our People

After a high-profile career as a national newspaper journalist, Louise is passionate about helping charities and not-for profit organisations to tell their stories. Louise joined London's Air Ambulance in 2018 to lead the service's newly combined marketing and communications function, focusing on strategy and helping our charity to achieve its goals over the next three years.

She joined London's Air Ambulance from Guide Dogs, where she increased public awareness and engagement with the charity through her leadership of its marketing communications. She led on key initiatives such as securing a national TV documentary and a partnership with ITV This Morning.

Louise is married to Martin and has two young children, Freddie and Joe.

Anne is responsible for managing income from individual supporters of London’s Air Ambulance Charity. She looks after the strategy and development of our individual giving programme which includes our successful lottery and regular giving programmes, our legacy fundraising programme and is also responsible for developing new income streams for the charity. She has over 15 years’ experience of charity fundraising, having worked at both Great Ormond Street Hospital Children’s Charity and Marie Curie for a number of years.

Hayley is responsible for managing income from individuals and groups fundraising for London’s Air Ambulance Charity in their local communities. She manages the development of our Community Fundraising and Volunteering strategy and also oversees the London’s Air Ambulance Charity Shop at the Royal London Hospital and our Learning and Outreach programme. Hayley joined London’s Air Ambulance Charity in 2013 to develop our Volunteer programme after working in fundraising and programme delivery at The Prince’s Trust and homelessness charity, Crisis, where she led on a grants programme.

Lucy is responsible for managing income from our corporate supporters. Lucy manages some of the charity’s high-profile corporate partnerships as well as strategically developing new business opportunities. Along with the rest of the corporate team she works to effectively support our charity of the year partnerships, strategic partners, corporate events and sponsors. With a degree in marketing Lucy, has over eight years’ experience working in the charity sector, with a background which includes large corporate partnerships, event management and communications.

Suzanne is responsible for developing new corporate business opportunities in the philanthropy, partnerships and events team. She grows commercial and strategic opportunities and plays an instrumental role in supporting charity of the year partnerships. Before joining London’s Air Ambulance, Suzanne had over nine years’ previous experience as a senior solicitor at a leading regional firm. 

Caroline joined London's Air Ambulance Charity in May 2021 as the Senior Advisor, Philanthropy & Partnerships, leading the Philanthropy and Partnerships teams raising funds from major donors, charitable trusts and companies. Caroline has worked in the non-profit sector for over 20 years, in both charities and higher education, specialising in high value fundraising from individuals, trusts and companies. She has led successful teams working across philanthropy and corporate partnerships at the British Heart Foundation and Macmillan Cancer Support and has worked on sector leading appeals such as the NSPCC’s Full Stop Campaign and UCL’s Advancing London’s Global University – the Campaign for UCL.

Ana joined the charity in February 2017, having started at London’s Air Ambulance as a volunteer in 2016. Ana has worked in the database team being responsible for all data related queries, and the finance team working within accounts receivable processing all income for the charity. Combining logic and data analysis, Ana now uses her expertise to provide insight to the charity, helping it to better understand its supporters, improve its DM campaigns and unlock new opportunities.

Tanya is responsible for managing the charity’s relationships with trusts, foundations and the City Livery Companies. She identifies partnership opportunities and grows income in support of London’s Air Ambulance’s core services, essential medical kit, and to launch innovative projects to help improve the lives of severely injured patients. Before joining the charity in 2014, Tanya worked at a global insurance broker in the City. 

Caroline manages philanthropic giving at London’s Air Ambulance, working with individual supporters to fund our life-saving services and medical research. She began her fundraising career in academic development, going on to manage major gifts programmes at Prostate Cancer UK and London Business School.

Philippa is passionate about supporting the development of cause-driven financially sustainable organisations. She has a keen interest in health and education. She actively engages this passion in her current role as a Philanthropy Coordinator. In this role, she performs prospect research, cultivation and stewardship of donors.

She brings a diverse skill and experience mix to London's Air Ambulance Charity. She chose to turn her focus to impact beyond the bottom line, after a solid multi-sector experience as a qualified Management Accountant. Her work in the charity sector started in a local Oxfam shop at 16. Most recently, she enrolled a team in order to design and deliver educational content through a funded British Council Active Citizens programme, whereby she went on to secure a guest spot on BBC Three Counties radio. At Every Parent and Child, she supported them with their digital communications and fundraising activities.

She enjoys socialising around food, dancing, and creating through visual and written mediums of communication. She is currently working towards spoken fluency in the French language.

Jess works with individual supporters to fund London’s Air Ambulance’s life-saving services and medical research. Jess also manages the Innovation Circle: a group of passionate individuals, family foundations and trusts who support the Charity with an annual gift of £5,000. She began her fundraising career in the arts, raising money for some of the world’s leading conservatoires.

Heather is responsible for the strategic development and management of the volunteer programme at London's Air Ambulance Charity. She joined the organisation in October 2021, having previously worked at the British Heart Foundation developing and growing the Community Fundraising Groups and Volunteers programme there for 3 and a half years.

Before that, she worked with student volunteers at both Kingston University and London School of Economics Students’ Union, and also volunteered for Raleigh International in Malaysian Borneo, managing younger volunteers out on remote projects. She is a keen backpacker and loves exploring new places and cultures and meeting new people.

In her spare time, you can often find Heather hiking and exploring the outdoors, admiring other people’s dogs (until she can get her own), playing or watching sport, or having a natter over a cuppa and slice of cake!

Ghadeer joined us after completing her postgraduate studies at Oxford Brookes University specialising in Corporate Social Responsibility. She manages key accounts for some of our corporate supporters, helping with employee engagement and supporting corporate events. She previously held a similar role at a local Children’s Museum. Ghadeer has an active interest in the Social Return on Investment discipline. When she has some spare time from taking care of her son, she is found working on her next painting.

Sacha joined the charity in February 2021 as Prospect Researcher and is responsible for identifying new opportunities to raise funds across all income streams. Prior to joining the team, she spent 15 years as the Research Manager for the National Trust, during which time she was also involved in database management, reporting and analysis, data protection and due diligence. Sacha is an active advocate for fundraising and prospect research and was previously the Chair of the Researchers in Fundraising group and is currently volunteering for the best practice guidebook and also serves as a committee member for PyroTalks CIC.

Sacha is passionate about ensuring charities are efficient, innovative and engage their supporters in ways that interest and excite them, putting supporters at the heart of what we do. Before she worked in fundraising, Sacha was frontline helpline worker for the National Domestic Violence Helpline and a Senior Publishing Administrator for the Institute of Physics Publishing.

Outside of work, Sacha has many interests, including bellydance, playing the piano, drumming, poetry, rescue basset hounds, walking in nature and entertaining a 3 year-old daughter. She currently lives just outside Bristol, having moved here to study history, but originally hails from North London/Herts and still has family in the area.

Ian’s job is to help our Fundraising and Marketing teams to better understand our supporters and our marketing activities, so that we offer the best possible experience to every supporter. Having spent 24 successful years in the corporate world using data to help big companies grow, he joined us in 2020 with the ambition to use data to help our charity grow.

At last count, Ian has one wife, two kids, four cats, and has run six marathons.

Hannah joined London’s Air Ambulance in 2019, having previously worked at Alzheimer’s Research UK and Great Ormond Street Hospital Children’s Charity. She’s passionate about all things marketing and fundraising and is responsible for managing a number of our regular giving programmes including DRTV, digital, raffle and is also responsible for implementing a new journey for our fantastic supporters.

Jake is responsible for managing all our face-to-face fundraising activities. His role focusses on the acquisition of Lottery Players and Regular Donors through Door-to-Door, Private Site and Street fundraising. Jake works closely with our agency partners to ensure we’re effectively recruiting new supporters while ensuring our supporters have a positive on boarding experience. Through campaign monitoring and performance analysis we’re continually looking for ways to fundraise more efficiently.

"I believe face-to-face fundraisers are some of the most passionate and inspiring people on earth! By providing our fundraisers with the correct information, advice and, support I give them all the tools they need to inspire people to join our mission to save more lives in London and raise long term financial support for London’s Air Ambulance Charity."

Eddy helps manage the Face to Face fundraising department of London's Air Ambulance Charity. This involves working with the agency partners that the charity uses to bring in regular donors. These donors are signed up either through Direct Debits or as Lottery players. He spends much of his time helping improve fundraiser compliance and quality, as well as improving internal processes. He comes from Marie Curie, where he spent five years in a similar role. Before this, he worked as a manager of a homeless day centre.

Eddy is a keen cricketer and bowls left arm leggies.

Matt joined London’s Air Ambulance in July 2018 as our legacy manager. He is a passionate advocate of gifts in wills fundraising, having previously worked for RNIB and the RAF Benevolent Fund.

Outside of work Matt plays the Ukulele, sings and can often be found at the opera.

Sarah joined London’s Air Ambulance in September 2018 as a member of the individual giving team. As a Supporter Engagement Officer, Sarah helps supporters with any queries in relation to the charity's lottery and the regular giving programmes, with the aim of keeping the supporter’s journey as positive as possible. 

Sarah has a degree in speech and language science from the University of Sheffield and, before joining the charity, had the opportunity to work with developing small businesses in Kenya. 

Sanam joined London’s Air Ambulance in January 2018 as a member of the charity’s individual giving team. As a Supporter Engagement Officer, Sanam helps our supporters with any queries, but particularly those relating to our charity lottery and regular giving programme.

Sanam holds a Master’s degree in international politics from City University London and is a self-confessed foodie.

Jennifer Woolford is responsible for ensuring that our fundraising is undertaken while compliant with the Fundraising Regulator, Charity Commission, PECR, ICO and many more.

Having worked in compliance for over 20 years, Jennifer brings experience from a variety of sectors and organisations including TalkTalk, Care UK, Sue Ryder, St Mungo’s to name but a few. Working closely with London’s Air Ambulance Charity individual giving team, Jennifer is here to ensure that our fundraising compliance mirrors the super compliance of our operational teams.

Dani joined London’s Air Ambulance Charity in December 2018 as part of the Individual Giving Team. As Fundraising Compliance and Training Officer, she designs, develops and delivers our fundraiser training programmes and ensures best practice through agency training reviews and fundraiser performance assessments.

Dani holds a degree in Philosophy from University of East Anglia and previously worked as a Community Fundraising Intern for Barts Charity.

Will joined London's Air Ambulance Charity in September 2021 as part of the DMSE team. As fundraising compliance and training coordinator he is responsible for developing and delivering fundraising compliance across the charity and ensuring compliance within London's Air Ambulance Charity’s third party suppliers.

Prior to joining the charity, Will worked for the Liberal Democrat Party at their Westminster HQ, dealing with party donations and compliance particularly in respect of campaign spending during the last General Election. More recently, Will worked as a Golf Administrator at a member’s golf club.

Rhiannon joined London’s Air Ambulance Charity in October 2017 as Learning & Outreach Manager with the aim of building our engagement with schools across London.  She visits primary and secondary schools across London to tell pupils about the lifesaving work of our charity and the various roles in the team. Rhiannon has been working in the charity sector for sixteen years and has experience of working with schools and colleges.

Simon joined London’s Air Ambulance in May 2020 and is responsible for increasing engagement and support from individuals, organisations, small businesses and schools throughout London and surrounding areas. Previously Simon spent six years working for several NHS Charities, which included leading a high profile trauma research appeal backed by the Sunday Mirror and rap star Professor Green. Outside work Simon is a Trustee for an Essex based charity delivering high quality support to adults with complex learning difficulties

Having joined London’s Air Ambulance Charity in 2013, Alison is our Community Fundraising Manager, leading on retail partnerships and golf club relationships across the whole of London and managing community fundraising relationships in South West, West and North West London. She not only supports individuals, groups, schools and local businesses fundraising in the community but also plans, develops and delivers new fundraising events and initiatives, from raffles and fun runs to carol concerts and 60s nights.

Alison is passionate about the power of community engagement and in creating an excellent supporter experience for every Londoner who fundraises for us and, having previously given time as a volunteer herself, is proud to support our dedicated team of community fundraising volunteers, without whom we simply couldn’t do our fundraising work.

Away from work, Alison is a busy mum of 3, and servant to Reggie the Cat, who enjoys planning fun things to do with her extended family. She loves walking for exercise and recently completed the Thamespath Challenge to fundraise in aid of London’s Air Ambulance.

Yvonne is responsible for managing our Retail operations at London's Air Ambulance Charity. She manages the shop at the Royal London Hospital, develops new products for sale and recruits, trains and provides support to our retail volunteers. Yvonne joined the charity in November 2016 and has 30 years of experience working in the charity sector.

Olivia joined London’s Air Ambulance in March 2020 as the Community Fundraising Administrator to support the community team with day to day tasks. She organises the pot collections and supports local fundraisers with their events. Olivia is also responsible for thanking our community supporters and dealing with enquiries.

Olivia recently graduated with a degree in International Relations with American Studies and always wanted to turn her love for volunteering into a career in the charity sector. She has volunteered with CoppaFeel! and a medical aid charity and previously worked in a start up who provided career advice to young people.

Responsible for leading on the marketing, logistics and delivery of specific events, Sophie supports teams of participants in both their event preparations and their fundraising.

Sophie joined the London’s Air Ambulance Events Team in December 2018 previously having worked for Girlguiding UK, Parkinson’s UK and Blesma, The Limbless Veterans.

Molly is responsible for leading on the marketing, logistics and delivery of specific events, she supports teams of participants in both their event preparations and their fundraising.

Molly joined the London’s Air Ambulance Events Team in January 2020 previously having worked for The Hamelin Trust, Blesma, The Limbless Veterans and Fight for Sight

Jo is responsible for planning and delivering our programme of special events including our gala ball, golf day, cultivation events and annual receptions. 

Jo joined the team at London's Air Ambulance on October 2019 having previously working for CLIC Sargent for seven years.

Jake is responsible for supporting the planning and delivery of our Special Events programme, including our Gala ball and Golf day.

Jake joined London Air Ambulance after having worked Freelance for Children In Need on a broad range of their events, including BBC One’s Rickshaw Challenge. Jake initially went to Drama School and completed an Actors training before discovering his passion for fundraising and events. He still likes to exercise his creativity by making short films or jamming on his Saxophone - one of his bands just played their first festival!