London’s Air Ambulance is a charity

We rely on public donations and fundraising

We work closely with the NHS and receive some funding from our NHS partners, but we are not an NHS organisation. The majority of our service’s running costs are funded by you; our supporters. Without your help, we cannot help our patients.

Where does our funding come from?

Our charity’s supporters are at the heart of our funding. From corporate partners and community groups, to event fundraisers and regular givers, we are lucky to have a dedicated supporter base helping our service.

If you would like to join our mission, and help our charity save lives, find out how you can get involved.

Our NHS partners

London Ambulance Service employs and remunerates our charity’s paramedics, who typically join us for one-year secondments. 

Barts Health NHS Trust employs and remunerates the registrars, who typically join us for six month secondments, and the consultants who are permanently associated with the service. They also provide direct financial support in the form of a monthly grant and the helipad facilities at The Royal London Hospital required for our operations.

The regulatory requirements of the Care Quality Commission are covered by Barts Health and London Ambulance Service for all clinicians attached to the service.

How we spent our funding

It cost approximately £7.4 million (consolidated costs) to provide London with an advanced trauma care service 24 hour a day, 7 days a week (very close to the restated cost of providing the service last year). Over £4 million went towards funding our charitable activities, including approx. £3 million on operating and maintaining the helicopters. 

Do you carry out face to face fundraising?

We carry out face to face fundraising in privates sites, such as shopping centres, and also have fundraisers who go door to door. We encourage people to become regular supporters either by playing our weekly lottery, or by signing up to a monthly donation. These regular gifts are incredibly valuable to us as they provide sustainable and unrestricted income, which helps us plan and deliver the service we provide with a greater degree of confidence. Face to face fundraising is also a great way for us to raise awareness of our work out in the community.

Do you carry out telephone fundraising?

We use telephone fundraising to communicate with existing supporters; we never make cold calls. We call supporters to thank them for their donation and to find out if they would like to continue to support our life-saving work with a regular donation. Examples of our telephone fundraising campaigns are reaching out to people who supported with text donations following our Trauma Doctors TV documentary or contacting previous donors to give them the option of becoming regular supporters.

Who has called me?

We partner with Unity4 Ltd. to support our fundraising efforts. You may get a call from Unity4 on telephone number 02046553401. Unity4 call on our behalf and help us to provide the best supporter experience. Unity4 will always identify who they are and the purpose of the call. The call may be administrative and relate to a recent set-up of a Direct Debit or may relate to an existing charity Lottery membership. We tend to make these calls between 10.00am-7.00pm. If Unity4 cannot get through to a supporter they will try again, but no more than once a day. If you have received a call from the above number but would rather not receive further calls from Unity4, you can opt out at any time, either by calling the number back and following the instructions given, or by contacting supporter care on or 020 3023 3319, 9.00am-5.00pm Monday to Friday.

How can I tell if a London's Air Ambulance fundraiser is genuine?

We have an in-house team of face to face fundraisers and we also work with Wesser Fundraising, Tower Engage People and Gemini Fundraising, three specialist face to face agencies who help us carry out our fundraising. All our fundraisers carry photo ID. We have a copy of their photo along with the areas they cover, but you can also contact our office to confirm their identity.

How can I contact you if I have any questions or concerns?

We are committed to the highest standards of fundraising practice. Please read our fundraising promise for more information. All our fundraisers receive training from us and we regularly review our processes. However, if you ever have any questions or concerns about any of our fundraising, or would like to make a complaint, please contact us on or 020 3023 3319, we are available to take your call Mon-Fri from 9.00am-5.00pm.

Meet our fundraisers


Without the support of the community it would not be possible to continue our life saving work. Your donation today could save the life of a loved one tomorrow.