Lifestyle Brand Consultant and Influencer Marketing strategist. Amanda builds brands with influence, by creatively connecting them with high profile VIPs and influencers with shared values. She draws on her unrivalled international network of contacts built and nurtured over 25 years in the industry to elevate and reposition lifestyle brands.

Ana-Karina is a seasoned expert in the Jewellery and Luxury industries, with nearly 20 years of corporate experience. She began her career in broadcasting and swiftly transitioned to prestigious fashion titles like Harper's Bazaar and Esquire. At Net-a-Porter, she served as their Watch and Jewellery Director for their media division. Ana-Karina's most recent role was as the Commercial Director for Jewellery at Condé Nast, where she collaborated with prominent brands through British Vogue, Tatler, and Vanity Fair.

Nicoletta Bernardi is an esteemed businesswoman, entrepreneur and philanthropist. A tireless advocate for women’s rights, she has a proven track record in driving change and social innovation.

Daniella Helayel is a distinguished fashion consultant and creative director with a strong focus on image consulting and brand building. 

With over two decades of experience in the fashion and entertainment industries, she has established herself as a leading figure in creative strategy.

Ana supports the development and growth of our volunteering programme, which includes delivering the end-to-end volunteer recruitment and induction processes, and leading on volunteer engagement activities across the year.

Beth has been working within education for the past 10 years. Some of this time has been spent supporting a range of education institutions and their students in an administrative capacity, across both private and higher education organisations. Most recently, before joining LAA, Beth was a secondary school teacher and led the Psychology department at the school she taught in. Having joined LAA in October 2023, Beth is excited to take on the role of Head of the Institute of Pre-Hospital Care (IoPHC). 

Jennie’s role is responsible for managing Corporate Partnerships at London’s Air Ambulance Charity. This includes developing and supporting innovative, impactful and mutually beneficial partnerships with a wide range of businesses.  

Jennie joined London’s Air Ambulance Charity in 2023. 

Anna oversees the Supporter Care and Fundraising Compliance teams, making sure the right policies, processes, technology, and training are in place to provide high-quality care to our supporters and ensure our fundraising remains compliant. Anna is also working on creating and developing our supporter journeys. Anna has over a decade of experience in the sector, working in supporter care, fundraising operations and fundraising compliance.

Cosmo was born and grew up in London. He has previous experience working in event medicine, in Childrens' Intensive care retrieval, and with Air Ambulance services across the UK.

He is a Consultant in Anaesthesia and Major Trauma, working for both for London’s Air Ambulance Charity as well as Imperial Healthcare NHS Trust. He supports the Institute of Prehospital care with planning and delivering the clinical training courses, and is also the clinical lead for our digital team and clinical information systems.